Food & beverage / SELF-INITIATED CONCEPT
CITRUS COAST
A brighter season, naturally.
THE BRIEF
A clear business story.
Create a beverage brand that celebrates summer gatherings without relying on snowy Christmas clichés.
THE DESIGN RESPONSE
Connected by design.
Colour-led packaging, a summer gifting shop and fresh social launch creative.
DESIGN SCOPE
Brand direction · Desktop and mobile website visual concepts · Campaign and identity applications
PROPOSED VISITOR JOURNEY
Meet the flavours → Explore gift packs
Illustrative interaction labels, not live booking or commerce functions.
Self-initiated fictional concept. Not commissioned client work. Visual website mockups; no live booking, shop or measured business results.
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