Furniture & retail / SELF-INITIATED CONCEPT
FORM / FIELD
Good design. Everyday presence.
THE BRIEF
A clear business story.
Launch a design-led homeware shop with a clear product hierarchy and distinctive visual language.
THE DESIGN RESPONSE
Connected by design.
A disciplined ecommerce grid, sculptural product art direction and a connected launch campaign.
DESIGN SCOPE
Brand direction · Desktop and mobile website visual concepts · Campaign and identity applications
PROPOSED VISITOR JOURNEY
Explore the collection → Shop lighting
Illustrative interaction labels, not live booking or commerce functions.
Self-initiated fictional concept. Not commissioned client work. Visual website mockups; no live booking, shop or measured business results.
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