Travel & hospitality / SELF-INITIATED CONCEPT
NORTHLINE STAYS
Stay somewhere that slows you down.
THE BRIEF
A clear business story.
Give an independent hotel a confident identity and an inviting winter escape story.
THE DESIGN RESPONSE
Connected by design.
Editorial room imagery, a clear availability journey and a considered guest touchpoint system.
DESIGN SCOPE
Brand direction · Desktop and mobile website visual concepts · Campaign and identity applications
PROPOSED VISITOR JOURNEY
Explore the stay → Check availability
Illustrative interaction labels, not live booking or commerce functions.
Self-initiated fictional concept. Not commissioned client work. Visual website mockups; no live booking, shop or measured business results.
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